Until about a year ago I was in London, using TFL to get around was always a bit of a nightmare. On top of the rush hour craziness, every weekend there would be planned disruptions, every day there would be non-planned disruptions. And every day the announcements in the tube would end with the usual signature: all other lines are operating a normal service

This is what my TFL folder looks like

During the London Olympic games I received a new email from TFL every day informing me that the tube is going to be too busy to support all of its usual customers and those generated by the sporting event. In short, the emails advised me to avoid going to the places I usually go to, especially at the times I usually do so. The best thing to do, according to TFL, was to go where nobody every goes using the last or the first trains.

In the end TFL thanked their clients for changing the way they travelled to help those with tickets get to their events. I heard from a good source that London was quite empty during the games, many either worked from home or just left town I guess.

Today I saw something interesting. An advertisement in the London Underground.

This is what is says:

You Don't Know Me

You don't know anything about me. You don't know
what I'm made of or just how much I'm capable of.
You don't know where I've come from nor where
I'm heading. You know nothing of my highs or my lows.
You don't know how fast I am, how strong I am,
how resilient I am. You haven't got a clue what
breakfast cereal I eat, what fragrance I wear or
who I'm dating. You don't even know my name.

But you will

So I read it, and then think... hmmmmm.. The message, in short is that the games will be around soon and in those games will be new competitors that you do not know of... And they will make so much noise that you will know them.

What actually strikes me is that this person who is able to run fast, jump high or be a precise badminton player has announced their purpose in life very clearly:

• Sell breakfasts
• Promote perfumes
• Feed the gossip industry

Whoever makes the most noise, will be in many adverts ... . . in 2012. I hope they're photogenic.. (of course they will be).