Do People Really "Like" Facebook ?

Every day there is a new story about how Facebook did something bad, privacy leaking options, personal details sold for nothing, annoying adverts, apps that leak your phone number, authoritarian type censorship in the UK, impersonating and manipulating their users to a point that even dead people can like things and the list goes on (and doesn't include any of the NSA stories). It's sometimes almost funny.

All this and much much more, yet Facebook remains one of the most popular websites on the Internet (currently at number 2).

Why ? Why would anyone aware of most of the above still use Facebook ? What might I be missing here ?