Louis CK has been distributing his latest show directly himself without any distribution thieves such as I-Tunes and the like. The video is available as a download and this without any DRM attached !
Check out the little note to torrent users (bottom of the page), it's honest at the least.
In any case he's made a lot more money then he had imagined, in just 2 weeks over a million dollars.. at 5$ a copy (not too expensive for most people). Not bad. I don't know this guy (yet), but he seems decent as over 25% of that will go to charities. Click here for more details on the spending.